Customer Case Study: Malaysia Employers Federation
Malaysian Employers Federation (MEF) is the central organisation of private sector employers in Malaysia recognised nationally, regionally and internationally. Established in 1959, MEF promotes and safeguards the rights and interests of employers. MEF provides a forum for consultation and discussion among members on matters of common interest, and seeks for the adoption of sound principles and practices of human resource and industrial relations through information, advice, research and information, training and other activities.
MEF has more than 4000 ordinary members and 47 Association Members distributed throughout Malaysia.
Surveys provide MEF with an excellent diagnostic evaluation of most of the important issues recommended by the policy makers towards the benefits of employers. With survey findings in hand, MEF are equipped to make recommendations to policy makers on track to the benefits of the employers as well as the country’s economy as a whole.
The Research department in MEF conducts various research activities include annual and ad hoc surveys aimed at providing information on current issues to member companies. The MEF Salary & Fringe Benefits Survey was conducted yearly to update member companies on the trend in remuneration packages offered by industries. Up to date, MEF Salary & Fringe Benefits Survey has came to its thirteenth edition and it has been used as a guideline and reference to scholars as well as various government agencies such as Ministry of Human Resource, Ministry of International Trade & Industry, Malaysia Industrial Development Authority, Central Bank.
The Department did not have a common process or tools to conduct these surveys. Some were done manually on paper with responses recorded later on spreadsheets. Other surveys were conducted through email, while some utilized customized in-house programs where questions had to be re-programmed for each different survey questionnaire. All results and responses of the surveys were stored in network folders or individual PC files.
The Department was seeking a systematic approach to conducting surveys that would also empower users to manage surveys themselves and to release IT personnel for other jobs. They wanted a proven ready-made solution with minimum customization to suit the needs of the various surveys, and have the information stored in a secure database.
The Department decided to acquire an enterprise survey solution system to meet all survey requirements of the users. The Department did an intensive evaluation of many survey providers and selected Vovici Survey Workbench solution due to five core factors – ease of use for creation of surveys, advanced survey design features, wide range of reporting elements, and solicit responses from specific respondent groups and excellent support/training.
With the Vovici Survey Workbench solution, users who have Internet access can use their browser to easily create surveys and automatically publish them on the Internet. Responses from the online surveys are automatically collected in the secure database server. Real-time reports such as frequency analysis, correlation analysis, gap analysis, and summary of means can be generated on the fly to create insightful reports in minutes. Reports can also be shared out to authorized users or exported to Microsoft Words, PowerPoint or Adobe PDF format. All these capabilities help the Department save time and resources on compiling the responses, allowing them more time to concentrate their efforts on analyzing the survey results.
“The adoption of online surveys, is expected to enhance the Federation’s ability to conduct large-scale data collection. The technology provides an inexpensive mechanism for conducting surveys online instead of through the postal mail and one in which costs per response decrease instead of increase significantly as sample size increases. Furthermore, electronic survey tool will facilitate the survey process from preliminary phase of questionnaire design to data analysis. In addition, various type of surveys could be launched within a short timescale with minimum cost incurred” said Ms Lee Yoke Wan, Senior Research and Information Manager
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